spring is a technology-oriented company located in Saarlouis, Germany. It was founded as a spin-off of the renowned German Research Center for Artificial Intelligence (DFKI), Saarbrücken.
Realizing as early as 1995 that the ever-growing global importance of web-based information dissemination and product marketing would require more and more sophisticated solutions for measuring online audiences, spring began to develop an integrated technology for measuring usage data, estimation algorithms, projection methodologies and reporting tools which soon began to draw the attention of innovative corporations and national Joint Industry Committees.
Partnering with JICs, spring’s technology for collecting and measuring usage data is now well-tried and tested and has helped to define the standard for audience reach measurement of advertising media in Germany, Switzerland and many other countries.
Today, spring is one of the leading pan-European companies in site-centric and user-centric Internet measurement, online research and analysis.
In 2011, spring became a wholly-owned subsidiary of Kantar Media, a global industry leader in audience measurement for TV, radio and the web.
